The package design is for a coffee maker located in the city of San Antonio that distributes its products locally. Since San Antonio has a big hispanic market, a design that represents its audience is essential to the look and feel of this design. Cafe el Divino translates to Divine Coffee, and is named after “El Gran Divino” who was the mediator between the mayan people and their gods. Since Mayans had a strong connection with the Earth and nature, a Mayan theme felt appropriate for a coffee maker that takes pride in carefully hand—picking their coffee beans to ensure great quality.